Average Order Value Calculator: calculate average order value for your business. Formula, benchmarks, and practical tips included.
AOV = Total revenue ÷ Number of orders
Revenue = Traffic × Conversion rate × AOV
Worked example: Monthly revenue 80,000 from 1,600 orders. AOV = 50. If a "free shipping over 60" threshold increases AOV by 15% to 57.50, and order volume stays flat, revenue = 1,600 × 57.50 = 92,000 — a 15% revenue increase with no increase in marketing spend.