Cart Abandonment Calculator: calculate cart abandonment for your business. Formula, benchmarks, and practical tips included.
Cart abandonment rate % = (1 − Completed transactions ÷ Carts created) × 100
Revenue recovery opportunity = Abandoned carts × Recovery rate × AOV
Worked example: 8,000 carts created. 2,400 completed purchases. Abandonment rate = (1 − 2400/8000) × 100 = 70%. AOV 75. Abandoned revenue = 5,600 × 75 = 420,000. If abandonment recovery emails recover 5% of abandoned carts, that is 5,600 × 0.05 × 75 = 21,000/month additional revenue from a single email automation.