Conversion Rate Calculator: calculate conversion rate for your business. Formula, benchmarks, and practical tips included.
Conversion rate % = (Conversions ÷ Total visitors) × 100
Worked example: Landing page receives 5,000 visits. 175 sign up for a trial. Conversion rate = 175/5,000 × 100 = 3.5%. Industry benchmark for SaaS free trial sign-ups from paid traffic: 2–5%. Result is within a healthy range but worth testing against a revised CTA and headline.