CPA Calculator: calculate cpa for your business. Formula, benchmarks, and practical tips included.
CTR % = (Clicks ÷ Impressions) × 100
Worked example: Email campaign sent to 10,000 subscribers. 3,000 open the email (30% open rate). 450 click a link in the email. Email CTR = 450/10,000 × 100 = 4.5% (based on delivered). Click-to-open rate (CTOR) = 450/3,000 × 100 = 15%.