Ecommerce Conversion Calculator: calculate ecommerce conversion for your business. Formula, benchmarks, and practical tips included.
Conversion rate % = (Transactions ÷ Sessions) × 100
Revenue = Sessions × Conversion rate × AOV
Worked example: 50,000 monthly sessions. 1,250 transactions. CVR = 1,250/50,000 × 100 = 2.5%. AOV = 80. Revenue = 100,000. Improving CVR to 3.0% (a 20% relative improvement): 50,000 × 0.030 × 80 = 120,000 — a 20,000/month increase from CVR alone.