Revenue Per Visitor Calculator: calculate revenue per visitor for your business. Formula, benchmarks, and practical tips included.
RPV = Total revenue ÷ Total visitors
RPV = Conversion rate × Average order value
Worked example: 50,000 monthly revenue from 25,000 visitors. RPV = 2.00. If paid search costs 1.20 per click, ROAS = 2.00/1.20 = 1.67×. An organic channel costing 0.30 per visit with the same RPV generates far higher ROI.