ROAS Calculator: calculate roas for your business. Formula, benchmarks, and practical tips included.
ROAS = Revenue ÷ Ad spend
Break-even ROAS = 1 ÷ Gross margin %
Profit from campaign = Revenue × Gross margin % − Ad spend
Worked example: Ad spend 5,000. Attributed revenue 22,000. ROAS = 22,000/5,000 = 4.4×. Gross margin 35%. Break-even ROAS = 1/0.35 = 2.86×. Since 4.4 > 2.86, the campaign is profitable. Profit = 22,000 × 0.35 − 5,000 = 2,700 for the period.